Kate is a seasoned insights professional with over 18 years of experience turning complex data into clear, strategic decisions. With deep expertise in market research, consumer insight, and commercial strategy, she has led high-impact projects across 20+ African markets in FMCG, tech, e-commerce, and finance.

Known for her analytical brilliance and leadership in cross-functional collaboration, Kate helps brands uncover opportunities, optimize performance, and lead with clarity. At CKMC, she brings a research-backed lens to brand and business strategy—making sure every move is rooted in real-world insight.